A floor display, also known as a free standing display unit can be essential in taking your brand to the next level. Much of the time a floor display is what draws the customer in and represents your product and brand in the first instance. The goal of creating a standalone retail display is to set your products apart from the rest. This could help attract customers and drive impulse purchases.
Types of Floor Displays
Floor displays can be designed in virtually limitless range of shapes and sizes but there a few typical types: floor displays with shelves, peg hooks and case stackers. Shelf displays are ideal for uniformly-shaped products. Displays wit peg hooks are freestanding units where you can hang products. Case stackers are displays that are for bigger and heavier items that stack on each other. From the material perspective floor displays can be made of from corrugated cardboard, metal, plastic and wooden materials.
Corrugated cardboard floor displays are practical and cost-effctive displays and used mostly in shortterm campaigns. Its load capacity is not high but very advantageous that with easy-assembly appliances it can be shipped disassembled. One disadvantage is it is susceptible to humidity if no plastic legs or trays are used at the bottom.
Metal floor displays are permanent displays that are built to last longer and are more resistant to in-store damage. They have very high load capacity. You can change the appearance and load-capacity by using wire baskets or flat sheets on the shelves. Slots in the side bars allow to adjust the distance between shelves. Metal displays can become more appealing with the visuals on the header, side walls and shelf labels.
Plastic floor displays are freestanding units where you can easily classify and exhibit your product range. Side walls, header, base and shelf labels can be used to communicate what your brand stands for and convince customers to make a purchase. They can be designed and customized according to the needs.
Wooden floor displays are strong and sturdy and have a natural look. They can be manufactured without initial molding, can bear heavy loads but disadvantageous in terms of shipment due to their own heaviness. Visual areas should be carefully used not to reduce the natural appearance of the wooden material. This type of displays can be enriched by combining acrylic and metal pieces with wooden.
Floor Display Manufacturing
Floor displays can be produced by injection molding, vacuum forming, cnc router cutting, laser cutting, welding, twisting, die cutting, offset printing, plastering, lamination, silk screen printing and digital printing methods. What kind of method will be used is determined by the design and material used. There are aspects in which each method is both advantageous and disadvantageous in terms of cost, delivery time, durability and shipment. Properly determining the needs and priorities is crucial for a successful project implementation.
Floor Display Examples
floor displays can be made of from corrugated cardboard, metal, plastic and wooden materials. Beverage, home care, confectionery, snacks, chips, chocolate, gum, cosmetics, beauty and personal care, oil and diapers are common areas of use.
Floor Display Prices
Floor display prices depend on the material used, design, size and shape of the display, volume, need for installation and labor and shipment. Molding cost is a major item in total cost. Volume is a basic indicator when deciding molded or unmolded production.